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LG now shipping full new digital signage lineup in US

New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA.

January 26, 2015

New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA.

Previewed at industry trade shows last year, these new energy-efficient LG displays are designed to create impactful digital signage installations across many industries, from retail and transportation to lodging and hospitality, the company said.

"From immersive video walls to new hybrid TV 'SuperSign' displays to LG's new webOS platform, LG is providing commercial customers a broad array of compelling technology solutions available now in the U.S.," said Clark Brown, vice president, digital signage, LG Electronics USA, in the announcement.

LG has begun shipments of two new series in its portfolio of professional video wall products. LG's LV77A and LV35A video wall displays offer a visual communication platform designed to be easily installed, maintained and managed. These displays can be arranged in a variety of configurations up to a 15x15 matrix with 225 total displays, for an immersive visual experience.

The super-narrow bezel-to-bezel thickness of 3.5 mm (55-inch class display) and 4.9 mm (47-inch class display) enables the monitors to be connected closely with each other to create a video wall with minimal seams. The LV77A and LV35A displays feature direct-LED backlighting technology for clear content in full-HD 1080p.

According to LG, the core technology behind all its LED video wall models is LG's IPS panel, which is designed to help ensure accurate color saturation and contrast at wide-angle viewing. LG's display technology also provides a screen surface temperature tolerance of up to 230 degrees Fahrenheit (110 degrees Celsius), which helps alleviate overheating that can affect picture quality, the company said.

The 55-inch class (54.64 inches measured diagonally) 55LV77A is currently available for $8,599, while the 55-inch class (54.64 inches diagonal) 55LV35A and 47-inch class (46.96 inches diagonal) 47LV35A are available for $4,919 and $4,229, respectively.

LG also has expanded its lineup of professional digital signage products with the addition of the LS55 series, which builds on the success of LG's LS33, LS35 and LS75 series displays. Shipping now in three popular screen sizes, LG's LS55A series is designed as a high-performance and cost-effective commercial display solution suited for environments that attract large audiences, including bars and restaurants, airports and malls, the company said.

The 42-, 47- and 55-inch class LS55A models feature a full-HD display, slim design and embedded webOS technology, combined with LG's IPS technology and LED backlighting.

LG's webOS smart platform, optimized for commercial displays, is designed to offer software providers a "simpler, more intuitive, all-in-one" hardware and software solution, the company said. With webOS, developers can build Web-based apps suitable for multiple platforms, including Android, iOS and Windows, and write HTML5 programs. The LS55A series incorporates an optimized system-on-a-chip that has performance capabilities for content playback, and offers an additional 8GB of internal storage.

The 42-inch class (41.92 inches diagonal) 42LS55A is available for $1,153. The 47-inch class (46.96 inches diagonal) 47LS55A is available for $1,520. The 55-inch class (54.64 inches diagonal) 55LS55A is available for $2,296.

LG also has begun shipments of its latest series of commercial-grade HDTVs, which includes its largest screen size yet, the 65-inch class LED display. The new models in the premium LY340C series are super-slim direct-backlight LED displays, featuring full-HD display capabilities and interactive service support, offering streamlined capabilities for business owners. These new models are intended to deliver the advantages of an LED display with improved contrast ratio and picture brightness, featuring full-HD 1920-by-1080P display resolution and a 2,000,000:1 dynamic contrast ratio, along with lower power consumption in a more economical package.

Supporting the growing demand for advanced content sharing options, the LY340C series is designed for second screen support, LG said. Integrated technologies include Smart Mirroring and Mobile HD Link, which enable mobile devices to stream content on the LG TV. MHL connects smartphones to the display, mirroring content in HD quality, like connecting a PC through an HD cable. It allows end-users to control the phone's content on the TV with a remote control. The LY340C also comes equipped with USB 2.0, allowing business owners to play images and videos from external storage devices.

The LY340C series also offers optimized features for efficient management by systems integrators. From channel selection to energy-saving features, Public Display Mode allows systems integrators to control the TV settings in business areas, prevent misuse by customers, set volume limits or restore factory defaults on any display, the company said. LG's Multi IR function eliminates the remote control signal interference between TVs in multiple dwelling areas, while the TV's RS-232C port allows multiple TVs' power and volume settings to be controlled simultaneously. USB Cloning allows systems integrators to simply copy the TV settings onto all TVs using a USB stick, a process that is fully automated to save time without having to set each TV one by one.

External Speaker Out functionality enhances the entertainment experience by adding an additional speaker option and allowing integrators to connect the TV's audio to other area speakers, allowing visitors to listen to and control the TV's audio. IR Out enables customized set top boxes to receive IR signals via LG TV Signage.

The LY340C series is available in nine screen sizes ranging from 22-inch class (21.5 diagonal) to 65-inch class (64.5 inches diagonal), selling for $291-$1,802 MSRP.

LG's new 42-, 47-, 55- and 65-inch class LY540S SuperSign Hybrid TVs allow customizable signage content to run simultaneously with live TV. LG's SuperSign TV attracts eyes while delivering commercial messages to consumers, fulfilling the needs of small and medium businesses, corporate offices and even schools looking for a cost effective, easy-to-use and effective way to communicate with their target audience, according to LG.

Available now, LG's LY540S SuperSign TV offers full-HD 1080p display capability in a slim and energy-efficient package with direct-LED backlighting and a dynamic contrast ratio of 4,000,000:1.

Remote management control allows business owners to control up to 50 SuperSign TVs with a PC connected to the Internet. A welcome screen allows business owners to greet guests with a message that includes their business name and logo, helping to communicate their brand identities.

The 42-inch class (41.92 inches measured diagonally) 42LY540S is available for $648. The 47-inch class (46.96 inches diagonal) 47LY540S is available for $843. The 55-inch class (54.64 inches diagonal) 55LY540S is available for $1,220. The 65-inch class (64.53 inches diagonal) 65LY540S is available for $1,859.

LG said its full-HD LED signage displays are Energy Star certified and incorporate LG EcoSmart features, which allow for multiple manual and automatic options for energy conservation and help businesses reduce energy costs.