Display Technology
LG debuts first virtual production studio
February 24, 2025
LG Electronics USA has opened its first-ever virtual production studio to produce creative content faster and more efficiently.
The studio is located at the company's 360,000-square-foot North American headquarters and will help streamline production of marketing content for the LG product portfolio, according to a press release.
It is a collaboration between LG and its affiliate creative agency HSAD and integrates LG's own commercial LED display technology to create a 1.5-pixel-pitch display that spans two walls.
Unlike traditional studio setups, the production studio enables rapid content production, reducing build times from days to hours.
"The new LG Virtual Production Studio will allow our product and marketing teams to commission content with scalability, efficiency and volume," Chris Jung, president and CEO of LG Electronics North America, said in the release. "The studio provides a vivid, real-world demonstration of how LG digital production technology can be used to enhance creativity, increase flexibility, and achieve unprecedented new levels of efficiency for us and for our customers."
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