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LED digital signage is a geaux for LSU

Louisiana State University installed two NanoLumens LED displays inside its new Olinde Career Center to attract students to the office to help prepare them for successful post-graduate careers.

October 20, 2014

Louisiana State University recently opened its new Olinde Career Center, a two-floor, 17,000 square foot facility inside the university's Student Union aimed at helping students launch successful post-graduate careers – and turned to digital signage to engage with students and get them in the door, according to an announcement from LED signage manufacturer NanoLumens.

The OCC's management team wanted a new, 21st-century way to immediately engage with students to get them to come into the office on a daily basis, the announcement said.

"The university is beginning to incorporate more technology around campus," Kevin Brian, the CFO and director of technology divisions at integration firm SAIA Electric Inc., said in the announcement. "When we started designing the new OCC, we wanted to galvanize students' attention to draw students into the center. NanoLumens listened carefully to our design ideas, and they allowed us to create a very unique display solution that grabs the attention of every student who walks into the Student Union." 

The career center is equipped with a 5-mm, 10-foot rectangular NanoLumens NanoSlim display and a 20-foot circular NanoCurve display.

"With about 15,000 visitors a day, the Student Union is always full of activity," OCC Director Mary Feduccia said. "The new career center opened two days before the fall semester began, which is a major time for our programming. During this busy time, we've been able to utilize the NanoLumens displays to effectively and dramatically promote events that have significantly increased the traffic into the new center."

The two NanoLumens displays provide students with information and graphics on a daily basis. The traditional, rectangular screen is located inside of the student financial management offices within the career center. The display showcases the New York Stock Exchange to help differentiate the financial services within the career center. "It gives the area a more financial appeal," Feduccia said.

The circular NanoLumens display is used to showcase simple graphics, such as the LSU Tiger, as well as brief messages about career center events. Feduccia said the attendance rate at these events has increased, since students can now prominently see the numerous opportunities the center is offering. 

"LSU is ecstatic with the outcome of the displays," Brian said. "With the big push to upgrade technology across campus, we're already discussing a preliminary plan to incorporate a large NanoCurve display in one of the older building's atriums. Right when you walk in, it will draw you in."