DOOH Advertising

Laserwall, Perion partner on DOOH inventory strategy

Photo: Adobe Stock

September 26, 2025

Laserwall is partnering with Perion to expand access to Laserwall's digital screen inventory and enter the global programmatic marketplace.

Laserwall provides digital services for residential buildings, with over 15,000 digital screens in major urban centers. Perion offers advanced technology solving for the complexities of modern advertising, including programmatic DOOH through its SSP.

The goal is to offer media centers, agencies and national and international advertisers the opportunity to enter Italian residential buildings, reaching target audiences such as families, young couples and professionals in the common areas of condominiums, according to a press release. Laserwall's bulletin boards are placed in high-traffic areas near elevators. Laserwall offers the ability to precisely target campaigns in strategic metropolitan areas like Rome and Milan, or to selectively choose individual screens. The Laserwall inventory is capable of generating over 3 million OTS (Opportunities To See) per day.

"This partnership represents a major milestone and a starting point towards an increasingly smart and data-driven inventory management," Mirko Falcone, head of sales advertising at Laserwall, said in the release. "Thanks to Perion, buyers can now access in real-time a one-of-a-kind advertising space that brings DOOH directly into people's living spaces."

"This partnership with Laserwall exemplifies the evolution of programmatic DOOH — moving beyond traditional public spaces into the rhythms of daily life. By integrating this highly contextual, high-attention inventory into our global SSP, we're enabling brands to connect with audiences in a more personal, residential setting, with all the scale and precision of programmatic media," Ilaria Calesella, global director, client engagement from Perion, said in the release.