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Laqshya Media Group rolls out OOH campaign for Nissan Magnite across India

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July 6, 2022

Laqshya Media Group executed a high decibel, out-of-home campaign for the Nissan Magnite SUV across all metros, mini-metros, state capitals and medium-sized cities in India, according to a company press release.

Strategically designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city, with high-impact, large-format OOH sites placed at key urban touchpoints, including arterial routes, main traffic junctions, central business hubs, auto-hubs and commercial retail areas, according to the release.

The campaign was designed to highlight the SUV's features in the Indian market.

"The Nissan Magnite OOH has been a very prestigious project for us," Amarjeet Hudda, COO, Laqshya Media Group, said in the release. "To bring to life the big, bold, beautiful and 'charismatic' appeal of the SUV, we selected the most iconic, large format impactful OOH sites nationwide across cities. We deployed an in-house advanced AI-powered OOH Planning Tool to identify the most strategic touch points as per campaign TG in each city. Also, we undertook GPS/GPRS-based monitoring to make our outreach more effective."