DOOH Advertising

Lakme launches Mumbai digital campaign for Rouge Bloom collection

Lakme, a brand under Hindustan Unilever (HUL), has launched its Rouge Bloom collection through an Anamorphic Digital Out-of-Home (DOOH) campaign in Mumbai.

October 16, 2024

Lakme, a brand under Hindustan Unilever (HUL), has launched its Rouge Bloom collection through an Anamorphic Digital Out-of-Home (DOOH) campaign in Mumbai, according to a press release.

The campaign is displayed on the Vakola Flyover Digital Billboard, one of Mumbai's largest digital media assets. Managed by Rapport India, the 30x30-foot digital billboard was chosen for its size, high-definition display, and prominent location on the Western Express Highway, a major route for commuters.

The campaign, launched ahead of the festive and wedding season, aims to create high recall for the Rouge Bloom collection. The centerpiece is the Rouge Bloom Matte Lipstick, presented through anamorphic visuals alongside Lakme's brand ambassador.