News

L.A. homeowners fight the glare of digital billboards

December 27, 2009

After a recent court ruling, Los Angeles residents will see a chance to pressure the L.A. City Council to pull the plug on the signs that disrupt their peace and quiet, says the LA Times. The 92 digital signs began popping up several years ago after Los Angeles struck a deal with two billboard companies, Clear Channel Outdoor and CBS Outdoor, which had sued the city over its earlier sign regulations. The 2006 agreement allowed Clear Channel Outdoor and CBS Outdoor to modernize up to 840 billboards in exchange for removing 98 – three percent of their inventory. The City Council approved the deal, but a number of council members have said they did not grasp the effect it would have on some of their constituents, according to the Times.