Keywest Technology names RB Industries latest enterprise partner

Keywest Technology today announced that it has appointed RB Industries, a Santee, Calif.-based provider of signage solutions to the hospitality, health care and gaming industries, as an Enterprise Partner specializing in offering Keywest's interactive digital signage solutions.

For more than three decades, RB Industries has relied upon artisans to handcraft custom signage for some of the world's leading hospitality, health care and gaming properties. Working with the finest designers and architects, the company has developed comprehensive, effective traditional signs used for a variety of applications, including wayfinding, room identification and directional signage needs.

The partnership with Keywest Technology adds the powerful element of interactive digital signage to the communications alternatives RB Industries can offer clients, according to the company release.

"Rather than passively viewing linear digital signage content, a simple touch or their mere presence can put consumers in control," said Brian Murphy, RB Industries national director of sales. "We are building digital interactive signage into a major component of our business for the future and have joined with Keywest Technology out of Lenexa, Kan., for that solution."

RB Industries, an approved vendor for Hilton, Starwood, Hyatt and AmeriStar, has built a solid reputation for delivering elegant signage that is effective and adds a high level of value.

"We are pleased RB Industries has become an Enterprise Partner," said Keywest Technology president Nick Nichols. "We believe our skills developing interactive digital signage complement the strengths of RB Industries and will help them succeed in meeting the needs of its clientele."