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Juice Press selects Reality Interactive for digital signage

December 13, 2018

Juice Press, a juice retailer, has selected Reality Interactive to provide digital signage and interactive experiences for its grocerant concept stores inside Whole Foods Market and Equinox Fitness clubs. Reality Interactive will provide dynamic menu boards and digital signage at point of sale, according to a press release.

The displays provide information on the ingredients and freshness of the products as well as telling Juice Press' story with videos.

"We were able to implement this solution to be managed across local stores, but be centrally controlled," Bob Radcliffe, retail analyst, Reality Interactive, said in the release. "Juice Press sells locally sourced ingredients and often needs to make adjustments throughout the day based on popularity and availability. That level of control at the local store level is crucial."