DOOH Advertising

Jolt launches 30 DOOH sites in Greenwich, London

December 19, 2025

Jolt is expanding its London footprint with 30 digital out-of-home sites across the Royal Borough of Greenwich. Under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London.

The double-sided D6s will be installed in high-footfall urban locations delivering broadcast-scale reach alongside the 57 minute average dwell time of drivers at Jolt's EV chargers, resulting in a captive, highly engaged audience, according to a press release.

"We're bringing premium DOOH inventory to the borough, delivering incremental reach and highly engaged audiences for brands," Gino Cettina, U.K. sales director at Jolt, said in the release. "Our Greenwich sites provide advertisers with quality high-street presence in locations where audiences are attentive and receptive."

Each site will reach two audiences: EV drivers actively charging and passing pedestrians and traffic. The combination delivers sequential storytelling opportunities that outperform traditional roadside formats

Campaigns are planned and optimized through Spark Intelligence, Jolt's proprietary platform that enables impression-based planning and real-time campaign optimization.

Recent campaigns have delivered proven results for major brands. Vauxhall's recent campaign achieved a 34 percentage point uplift in purchase intent, with 72% of exposed audiences expressing trust in the brand — a 27-point increase. The campaign also generated over 700 hours of in-app engagement and an 8% dealership visit rate.

The Greenwich expansion follows proven performance in North London. In the London Borough of Barnet, Jolt units represent just 4% of public chargers but deliver 65% of all public charging energy, demonstrating engaged, high-frequency consumers in addition to the valuable broadcast audiences.