DOOH Advertising

Jolt enhances platform with AI capability for advertisers

Photo: Jolt

September 9, 2025

Jolt, a digital OOH and EV charging network, has enhanced its Spark Intelligence platform with real time AI optimization.

The feature will boost effectiveness and accelerate return on investment across all objectives — from awareness to action — and key outcomes, including audience reach, website visits, footfall and sales, according to a press release.

It provides brands with in-flight campaign performance tracking. Campaigns can adapt in-real time, tailoring ad delivery to drive better outcomes for advertisers.

The enhancements come 12 months after the initial launch of Jolt's platform which leverages both third-party audience analytics, modelled from 18 million users, and JOLT's unique first-party data, according to the release.

"EV adoption and digital out-of-home have both hit record growth in the past year," Doug McNamee, CEO of Jolt, said in the release. "In the June 2025 quarter alone, almost one in 10 new cars sold in Australia was electric. At the same time, out-of-home grew 4.9%, reaching a record 15.4% share of media investment, even as overall media spend stayed flat."