DOOH Advertising

Jolt debuts data platform to measure roadside OOH advertising

Image: Jolt

October 3, 2025

Jolt has launched a platform, called Spark Intelligence, that provides out-of-home advertisers transparency and accountability and measurability when it comes to roadside OOH.

Spark Intelligence applies advanced audience analytics to enable impression-based planning and trading, according to a press release. This provides advertisers with access to the same precision and flexibility they expect from digital channels, allowing them to target more accurately and optimize campaigns in near real time.

"OOH has always delivered scale. What Spark Intelligence adds is proof — turning visibility into measurable, accountable outcomes that brands and agencies can trust. Advertisers gain the proof they need to measure reach, optimize campaigns, and demonstrate impact and ROI in ways roadside OOH has never offered before." Gino Cettina, U.K. sales director, Jolt, said in the release.