Retail

Jivox releases Dynamic Canvas Studio to boost digital marketing ads

Provided

July 15, 2021

Jivox, a digital marketing technology producer, has launched the Dynamic Canvas Studio to help brands and agencies streamline production and effectiveness of TV campaigns, according to a company press release.

"Dynamic video has become a very powerful tool for brands to personalize consumer experience,'' Diaz Nesamoney, founder and CEO of Jivox, said in the release. "Traditionally, video has been challenging and expensive to personalize. Jivox was one of the first platforms to enable dynamic video personalization at scale."

With DCS Video, Nesamoney said Jovox simplified the user interface, making it interactive, allowing creative teams to quickly and easily produce and preview videos without special technical skills. In addition, as TV budgets continue to move to CTV, Jivox DCS Video helps brands deliver personalized video to CTV audiences, according to Nesamoney.

Gabriela Maestre, Senior Director of Creative Solutions for Tremor Video's Tr.ly Creative Studio, said Tremor Video and Jivox are working with several global brands to create personalized video ads for CTV.

"We are already using Jivox's dynamic video capabilities to generate nearly 3,000 creative variations for one of our joint retail clients, whose CTV ad campaign is geo-driven and personalized based on the respective location of the consumer. With the launch of the next phase of Dynamic Canvas Studio, we're excited to take these creative efficiencies to the next level," Maestre said in the release.

With Jivox's Dynamic Canvas Studio, brands may work with existing creative tools, preview the dynamic video elements, save costs on production, support diverse formats and enable omnichannel delivery, according to the release.

Jivox, founded in 2006 and based in San Mateo, California, has provided marketing services for companies such as Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile and Unilever.