DOOH Advertising

Jet Line DOOH inventory available via Viooh

Photo: Adobe Stock

January 27, 2026

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Jet Line, a Polish OOH media owner specializing in communication within urban spaces, has made its More digital out-of-home inventory available via Viooh, a global DOOH supply-side platform.

The strategy allows advertisers and media agencies to include Jet Line's inventory in programmatic DOOH campaigns across multiple markets, according to a press release.

The More network includes over 600 digital screens located across the eight largest cities in Poland.

"Making our inventory available via VIOOH supports advertisers and agencies that plan DOOH activity across multiple countries and expect consistent programmatic processes. Audience measurement based on the ARA methodology provides transparency and data comparability, which are important elements in international campaign planning," Maciej Podgórny, chief digital officer at Jet Line, said int eh release.

Jet Line works with a range of technology platforms including Broadsign, Adform, Hybrid and Perion, to provide programmatic access to its digital out-of-home assets and to support different buying models used by agencies and advertisers.

"Poland is a significant growth market for programmatic DOOH, and Jet Line's More network delivers premium urban inventory across the country's largest cities," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "Bringing this inventory onto our platform means advertisers can now fulfil Polish campaigns with the flexibility, targeting precision and real-time optimization that programmatic delivers, using the same tools and workflows they use across other European markets. It's exactly what agencies need when building pan-European DOOH strategies."