News
JCDecaux to invest £20m in European digital roadside billboards
October 3, 2007
Intellagencia.com:JCDecaux has unveiled a raft of upgrades to its digital offerings, including the replacement of 20 PrimeTime 48-sheets with LED screens. As part of the £20m investment, JCDecaux will introduce branding badges to its Premiere portfolio, which sees the advertiser's name lit up in a box beneath the main billboard, as well as improvements to the M4 Torch, which will now be made up of two LED screens.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
