News

JCDecaux partners with Neustar to provide OOH media analytics

December 12, 2017

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use Neustar's customer intelligence and activation solutions to identify key customer habits and attributes for OOH campaigns, according to a press release.

JCDecaux will be able to craft audience definitions based on residential and workplace views to help OOH planners find the right spots for their campaigns. Users can gain a clearer understanding of their target audiences through the solution.

"Advertising works best when it is relevant, meaningful and measurable. Out-of-home has always been a powerful medium for brands, but in the digital age, it requires the targeting and accountability brands demand," Julie Fleischer, vice president of product marketing, Neustar, said in the release. "Now, with our partnership, JCDecaux will be able to bring the same audience segmentation capabilities that brands have come to expect in online media to OOH media on city streets and more."