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Italy tourism agency taps eyefactive to drive dynamic sightseeing experience

Photo: eyefactive

October 9, 2025

The Tourism Association of Sexten, in Italy, tapped eyefactive to launch a digital tourism experience featuring a 118-inch multitouch video wall that invites visitors to discover the region in a playful, intuitive, and multilingual way.

Eyefactive provides interactive touchscreen solutions.

From interactive timelines and 3D models to immersive quizzes and video puzzles, the installation transforms sightseeing into a dynamic adventure, according to a case study. The experience is powered by eyefactive's MultiTouch App Store.

The video wall features interactive timelines and 3D models to immersive quizzes and video puzzles. The themed content, adaptable to each season, enhances user engagement and accessibility.

Upon approaching the screen, users are greeted by a panoramic menu that invites exploration. One of the standout features is the intuitive drag-and-drop function: for example, dragging a skier icon onto a slope reveals detailed activity information.




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