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iSign bringing Bluetooth, screen integration to DSE
February 16, 2009
MARKHAM, Ontario — iSign Media Corp. has announced it will be showcasing its new IMS 2.0 Bluetooth messaging service at Digital Signage Expo. iSign Media is an IBM Business Partner and a member of Bluetooth's Special Interest Group.
The IMS 2.0 features a Linux operating system, enriched content delivery capabilities, enhanced data capturing capabilities, and enhanced security features all packed into a customizable marketing tool.
Following its patent-pending windows-based IMS 1.0, iSign recognized the need for flexibility in a Linux-based version with multi-language capability to interact with its global customers and their unique marketing needs. Both tools can integrate into existing digital signage networks or may be used as standalone units in retail or high traffic areas delivering timely, relevant messages at no cost to the recipient on an opt-in only basis.
"Interactive mobile advertising isn't just a fad or trend, this advertising approach really works. It's based on the idea of behavioural target marketing," said Alex Romanov, president and CEO of iSign Media Corp. "And because the solution is permission-based, the opt-in/opt-out nature in itself is attractive to the consumer. The IMS units report back to iSign's clients to capture data on consumer behavior, tracking and creation of anonymous shopper profiles. This consumer behavioral information is incredibly valuable to our clients."
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