December 22, 2009
When the 2010 edition of Integrated Systems Europe opens its doors on February 2nd, more than 20 percent of its 500-plus exhibitors will be new to the show, organizer Integrated Systems Events reports.
"No trade show can thrive without bringing new customers and new markets to its exhibitors," said Mike Blackman, managing director, Integrated Systems Events. "Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. A/V manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February."
The pro audio sector is a prime example of this trend, with the likes of L-Acoustics; HK Audio; Sonus; Ateïs; Out Board/TiMax; Baldwin Boxall; Seeburg; Cloud Electronics; and XTA/MC2 Audio all showing their wares at ISE for the first time in 2010.
"With its emphasis on integration and convergence, ISE has always been the kind of show where visitors can find something truly unexpected," said Mike Blackman. "With so many new exhibitors to complement our hundreds of returning companies, together with a wide variety of training opportunities from CEDIA and InfoComm International, we believe our attendance will hold up exceptionally well."
Integrated Systems Europe 2010 will take place at the Amsterdam RAI convention center, Netherlands, from Feb. 2-4.