Inwindow Outdoor launched interactive storefront window campaign for CW's Vampire Diaries

Playing on the concept that vampires don't have reflections, pedestrians who approach the Inwindow Storescape will initially see their likeness on a screen. Shortly thereafter, a black crow approaches the viewer, circling around the viewer's head before flying off. The screen then flashes momentarily and the image of the viewer vanishes while the background scene – other pedestrians, cars, etc. – remains. A trailer of the show then launches on the screen and the pedestrian is sent a message to their mobile device, via Bluetooth, that allows them to view the trailer on their phone.