Hardware
Intersection signs contract with MRTA for DOOH
February 22, 2021
Intersection has partnered with the Massachusetts Bay Transportation Authority to manage its bus shelter and street furniture fleet across the Boston metropolitan area. As part of its agreement, it will deliver static and digital media products along with 30 interactive information kiosks, according to a press release.
Its display will provide real-time transit information, weather, news and more, while the kiosks will offer wayfinding, directory and trip-planning tools, according to the release.
"With its walkability, world-renowned universities, avid sports culture, and thriving job market, Boston is one of the best cities in the country for advertisers to reach consumers in public spaces," Scott Goldsmith, president of cities and transit at Intersection, said in the release. "Having already expanded its bus services this summer to meet rising ridership demand, our partnership with MBTA will help improve the rider experience while driving revenue that can be reinvested back into the transit system."
