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Intersection installs large format video wall at NJ Transit station

Photo: provided by Intersection

September 13, 2019

Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey. The DOOH display reaches 37,000 commuters daily, according to a press release.

"Video is an increasingly important and effective part of the marketing mix and we're thrilled to bring this capability to our NJ Transit media in such a big and bold way," Michael Rosen, chief revenue officer of Intersection, said in the release. "The addition of a large-format video wall enables brands like DraftKings to both command attention and drive measurable results."

DraftKings, a fantasy sports content provider, was the first company to advertise on the video wall. It is mainly aiming to boost downloads for its Sportsbook app, according to the release.