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Intersection helps HBO Max take over L.A. rail station

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January 28, 2022

To make a splash in its new headquarters at the Ivy Station Complex, media content provider HBO Max created an exclusive, long-term takeover of Culver City Station in Los Angeles through a digital signage promotional campaign, according to a company press release.

Culver City Station is an L.A. Metro light rail stop on the Expo Line that serves more than 150,000 riders per month. Intersection, an out-of-home media and technology company, worked with HBO Max to transform the station through various custom forms of OOH media to capture neighborhood attention, inside and outside of the station.

Intersection built large format media to adorn the station with HBO Max branding, including four large full column wraps. HBO Max is able to tap into its list of content to promote shows like "Succession," "Peacemaker," "The Sex Lives of College Girls," "Curb Your Enthusiasm" and more through eye-catching displays.