DOOH Advertising

Intersection creates experiential division

Photo: Generated by AI. Adobe Stock.

August 28, 2025

Intersection, an experience-driven out-of-home media and technology company, has created an experiential division called IRLX.

The IRLX division is the next step in building a media brand that delivers out-of-home media and IRL experiences to engage consumers, according to a press release.

IRLX blends digital storytelling, OOH media and interactivity to deliver campaigns that let brands grab attention in advertising's final frontier — real life.
Intersection is also pursuing partnerships to further strengthen its position in the experiential marketing space.

The IRLX team will be part of Intersection's Marketing organization and will report into Esther Raphael, CMO, working closely with both Intersection's revenue and operations teams.

"Cities are at their best when public spaces are alive with culture and community," Chris Grosso, Intersection's CEO, said in the release. "With IRLX, we're giving brands the opportunity to win attention by creating vibrant, inspiring and unforgettable experiences that elevate urban life."

Intersection's media network extends across U.S. media markets and reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.