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IntelliVid patents cross-camera tracking of retail store visitors
September 17, 2007
CAMBRIDGE, Ma. — IntelliVid, a provider of video intelligence software for retail loss prevention and customer insight, has announced that the U.S. Patent and Trade Mark Office has awarded it a patent covering the underlying camera adjacency algorithm used in its Computer Aided Tracking (CAT) tool. CAT technology, included as part of IntelliVid's Video Investigator software helps loss prevention teams combat organized retail crime and assists retail merchandisers in better understanding in-store customer behavior. Loss prevention teams at retailers use IntelliVid's CAT both to reduce stops of innocent customers and to create compelling evidence videos of shoplifting suspects. Fast access to these door-to-door evidence movies improves law enforcement's ability to hold and convict serial shoplifters or members of organized retail crime rings.
Retail merchandisers use CAT to understand customer traffic flows in their stores and improve merchandise placement. The underlying data collected by the CAT algorithm also provides retail store designers with unique feedback about how to achieve localization of store planograms. IntelliVid's newly patented CAT technology uses video analytics to track the movements of every person, on every camera in every store. As the person exits a single camera view, the CAT technology signals the operator the most likely camera where the person will appear next. While the operator tracks suspects or customers across cameras, IntelliVid's Video Investigator software creates an end-to-end movie of their travels.
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