Display Technology

Inmediacenter, Vistar partner to bring DOOH to retailers in France

Photo: iStock

December 3, 2021

Imediacenter, a digital in-store advertising network in France, has partnered with Vistar Media to provide programmatic technology to retail clients, according to a company press release.

Part of the French retail group Auchan, Imediacenter's network includes more than 3,000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP.

"Confident in our innovative digital and Out-Of-Home strategies, we are committed to provide our clients with personalized premium solutions to efficiently communicate with their audiences. Personalized advertising experiences are key to achieving better results. We need to give access to our clients to an engaging and flexible media inventory. Malls and superstores are more and more attractive to international, domestic and local advertisers. Vistar Media has built a leading technology for real-time and data-driven OOH campaigns. Vistar SSP provides marketers with their technical expertise and best-in-class tools to adapt campaigns in a challenging landscape," Johan Sion, business development director, Imediacenter, said in the release.

The programmatic availability of Imediacenter's network provides brands and media agencies with access to an audience in the retail environment, through the open exchange and PMPs to maximize revenue. Each month, Imediacenter reaches 45% of the French population, according to the release.

"As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want to access," Chris Waterman, global marketplace development at Vistar Media, said in the release. "Imediacenter screens are uniquely positioned at this time with more people returning to retail environments and French buyers seeking to increase their investment in programmatic out-of-home."

Founded in 2012, Vistar created a marketplace for out-of-home media, building a programmatic platform for buyers and sellers.