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Ingram Micro sees 'pockets of opportunity' for VARS of digital signage, IT

February 15, 2009

ITChannelPlanet: A top executive with distributor Ingram Micro believes there are still "pockets of opportunity" in the current downturn that VARs can capitalize upon, but to succeed channel partners "must be much more realistic" about how they center their efforts.

Keith Bradley, president of Ingram Micro North America, said in an interview with ITChannelPlanet that server, storage and datacenter virtualization represent the strongest opportunity for VARs, along with mobility and networking technologies.

"This downturn is very different than the downturn in 2000 and 2001," Bradley said. "There are still pockets of opportunity out there."

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