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ING Direct branches out with digital signage in its Chicago café
December 12, 2007
SHAWNEE, Kan. — ING Direct USA, part of Netherlands-based ING, has installed digital signage from Rise at its new Chicago café location. ING Direct chose a variety of digital signage displays from digital signage provider Rise Vision to build customer interaction and strengthen its brand as an innovator in the use of technology.
"The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street, and which embody our principals of high marketing combined with high technology," said Shaun Rowley, manager of the Chicago Café for ING Direct.
ING Direct has no brick-and-mortar branches, and connects with customers online and via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions, meet with other customers and enjoy a cup of coffee.
The new Chicago café features a series of seven LCDs operating as one cohesive unit facing the street, which enables passersby to see a variety of information on mortgage rates, bank products or even the café's daily coffee drink specials. The LCDs are networked using multidisplay graphics cards developed by Matrox Graphics Inc., each of which can control the output of up to four LCD screens.
Displays located on the inside walls of the café feature plasma screens that network with an LCD touchscreen to enable customers to watch interactive tutorials on mortgages or other bank products. The ING Direct Chicago café sees more than 500 customers a day.
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