News

InfoComm11: LG incorporates digital signage and live TV

June 16, 2011

LG Electronics IUSA unveiled its "EzSign TV," the first LG digital signage solution to incorporate live TV without additional hardware, at InfoComm 2011 in Orlando, Fla.

LG said that the EzSign TV is a turnkey solution that offers business owners and deployers an intuitive and cost-effective digital signage display system with the added feature of broadcast television.

"EzSign TV represents the newest approach to bringing digital signage to the masses," LG Commercial DisplaysDirector of Sales Dan Smith said in the announcement. "With the addition of live TV in an easy-to-use interface, any business owner can now create captivating and effective digital signage to better reach customers and to help meet their business goals."

EzSign TV can simultaneously show branded advertisements and television broadcasts, attracting attention and delivering specific messages to customers. Content creation is simple: Owners can use a computer to access a selection of more than 30 templates and then add their own images and text. The content is easily transferred to the EzSign TV display via a USB drive.

Based on the Pro:Centric platform developed by LG for hospitality applications, EzSign TV is a flexible, simple-to-use system that's ideal for restaurants and hotels, hospitals and doctor's offices, even dealers and retail stores to customize billboard TV messaging for their clients, Smith said in the announcement.

The LD452B series is available in 32-inch (31.5 inches measured diagonally), 42-inch (42.0 inches measured diagonally) and 47-inch (47.0 inches measured diagonally). It has Full HD 1080p display capability (42- and 47-inch classes) and a dynamic contrast ratio of 60,000:1, with HDMI and USB components providing versatility and allowing for additional content and entertainment options.

ENERGY STAR 4.1 qualified, LG EzSign TV features LG EcoSmart technologies, including the capability to manually select your choice of brightness levels. It is also RoHS compliant, meeting directives on restrictions of hazardous substances.