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INFOCOMM: Scala launches Scala 5 Release 5

June 16, 2009

EXTON, Pa. — Scala is launching Scala 5 Release 5 software at InfoComm 2009, introducing features that will make digital signage more accessible and cost-effective for existing and future customers. Release 5 supports more media playback appliances and audio-only channels, as well as improved usage of the new wave of ultra low-cost PCs for digital signage.

Traditionally, Scala has been licensed exclusively for PC-class hardware, but Release 5 offers new licensing that is compatible with low-cost media hardware such as digital photo frames and standard and high-definition MPEG appliances. This appeals to end users deploying networks based on operating systems other than Windows, as well as those seeking a simple and affordable combination of hardware and software. Hardware providers FrameMedia, IAdea and ViewSonic will showcase Scala-enabled photo frames and media appliances compatible with Release 5 at Scala's booth at this week's InfoComm 2009.

Scala's powerful ad management, scheduling, distribution and playback have always been oriented toward visual digital signage. Starting with Release 5, Scala supports audio-only channels that can be used for background music, in-store audio and more. This new feature provides the flexibility to use an existing player to output an audio-only channel, or to combine the audio of an existing player with a planned background audio channel. Release 5 also provides easy upgrades to full Scala digital signage for customers whose initial needs are audio-only.

Release 5's software enhancements are valuable to all Scala users, but they are specifically geared toward end users seeking to use ultra low-cost PCs (ULCPCs) such as netbooks for their digital signage networks. Customers with more modest digital signage needs can successfully power a network using this new type of ULCPC platform.