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IMS Research: Digital signage worth almost $4 billion in 2009
January 19, 2010
The digital signage market reached $3.9 billion in 2009 and is forecast to grow strongly in the next few years, according to the latest analysis from IMS Research.
A new report revealed that the 2009 market grew over 2008 as digital signage vendors performed well during the recession. Growth from 2009 to 2013 is forecast to be around 20 percent each year, including larger format LED arrays. If LEDs arrays are excluded, growth rates are forecast to be even higher, according to IMS Research analyst Jamie Fox.
"Growth is driven by either completely new installations or replacements of static displays in areas such as retail and transport," Fox said.
These findings are from a new report which examines the digital signage market in detail. Digital signage enables companies to provide targeted information and advertising in a wide range of out-of-home locations. The largest segments for flat screen display (LCD and plasma) based digital signage systems are retail, hospitality/entertainment and airports. For LED arrays, the largest markets are stadiums and street displays.
The market size of $3.9 billion is based on the total revenue to manufacturers of the individual components (primarily displays, media players, set top boxes, computers, networks and software).
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