News

IG partners with Grand Visual to deliver breaking financial news to DOOH

Photo: provided

December 4, 2019

IG, a financial trading company based in the U.K., has partnered with Grand Visual to stream breaking news stories and images from its website on JCDecaux's Motion@TheCity DOOH network until April 27, 2020. The company will stream these items in the heart of London's financial district in Liverpool Street, Cannon Street, Fenchurch Street, London Blackfriars and City Thameslink, according to a press release.

Grand Visual created the news channel stream for the campaign, which is part of a wider advertising campaign booked by JAA Media. IG also selected QDOT to handle campaign management and dynamic delivery with its dynamic creative optimization platform OpenLoop.

"This campaign is the result of a close collaborative team of agencies and the outcome is a fully integrated digital Out of Home campaign that emulates the content and display partnerships IG have across key press titles in a campaign that reaches audiences at home, at work, and on the go," James Sibree, account director, JAA Media, said in the release.