News

Hyundai dealership deploys touch tables

November 8, 2016

Hyundai Turkey has deployed 43-inch diagonal touch tables at its location to improve customer experience. Nerotouch created the tables and Zytronic provided the 40-point multi-touch sensors for the tables, according to a press release.

The sales team can use the touch table to configure a car and present it to the customer for their consideration. Nerotouch designed the tablet to be lightweight so employees can easily move it around the room. Zytronic's 42-inch touch sensors are designed with 4-mm anti-glare etched glass to allow for easy "finger glide," according to the release.

"Hyundai originally approached us with a project to improve the ambiance and customer experience in the dealerships," Asli Kubilay, managing partner at Nerotouch, said in the release. "With our encouragement, they modified the scope of the project, and we have created unique multi touch tables that can not only be used unaided by customers, but can also be used by the sales team as an integrated part of the sales process."

Hyundai plans to deploy between 10-20 more tables in malls, exhibitions and other environments.

"Based on the Zytronic sensors we were able to create a touch table whose slick operation is every bit as impressive as its sleek appearance," Kubilay said. "Zytronic further enhanced the appearance of the screens by incorporating the Hyundai logo into the seamless, all glass border. The whole thing looks, feels and works like a giant tablet computer."