DOOH Advertising

HYGH, Wildstone partner on digital billboards in Germany

Photo: Adobe Stock

July 10, 2025

HYGH and Wildstone are teaming up to provide modern LED screens in a strategic partnership to develop a German-wide network of digital billboards.

Both companies plan to install modern, digitally connected OOH sites across Germany, according to a press release.

Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were a key growth driver of digital out of home revenues, according to Nielson Germany data.

"We've built one of the most extensive and flexible digital networks in German city centers. Working with Europe's leading player for digital billboards, we're in a perfect position to establish even bigger structures across multiple cities," Antonius Link, founder and CIO of HYGH, said in the release.

The first screens will go live in Q4 2025.

"We're delighted to enter a long-term collaboration with HYGH, one of Germany's most innovative DOOH marketers, and combine our respective strengths. Wildstone is investing in state-of-the-art LED technologies to create a dynamic, flexible advertising network across Germany and to advance the digitalization of outdoor advertising; and this is the approach we will adopt in our collaboration with HYGH. Wildstone will fully bear the investment costs for the state-of-the-art infrastructure," Stefan Bergler, managing director for DACH at Wildstone, said in the release.

The first screens will go live in Q4 2025.