News

Hollywood's eVision to partner with Impart Media

May 9, 2007

HOLLYWOOD, Calif. — Impart Media Group Inc., a provider of end-to-end information networks, digital signage solutions and direct response advertising, and eVision, a Hollywood-based operator of digital signage networks and a leading provider of digital signage content, announced a major strategic market collaborative agreement under Impart's 'ImPartner' program.

Founded in 1982 (as ETV Network), eVision has developed and/or deployed successful networks and content campaigns for McDonald's, Wet Seal, Macy's, Virgin Megastore, Rainbow Apparel, Royal Caribbean Cruise Lines, Chuck E. Cheese's, Rent-A-Center, Rentway, Gold's Gym, Hard Rock Hotel, Hard Rock Cafes, H&M, Ralph Lauren/Polo, Levi Strauss, JC Penney and the U.S. Armed Forces Radio and TV Service.

eVision employs more than 300 creative and technical associates, and operates 125,000 square feet of production facilities in Hollywood. Television shows "House," "CSI," and "Numbers" are edited at the facility every week; recent films edited there include "Bobby" and the Academy Award-winning "Crash."

"eVision brings an incredible depth of 'Hollywood' creative expertise and mammoth production facilities to Impart and indirectly, our client base," said J. Scott Campbell, chief creative officer for Impart. "eVision also possesses an expert understanding of the very different medium that out-of-home digital signage represents. The failures or false starts for many digital signage projects in the past have always been tied to someone missing the mark that advertising or any variation of digital signage messaging requires a contextual point-of-view to the out-of-home customer. You cannot just paint the screens with repurposed broadcast TV or Web site information to create awareness and interaction."

"It is thrilling to see how fast the digital signage space is expanding out-of-home with an almost manic mass acceptance from the advertising community," said Gary Hunt, president of eVision. "With all forms of content, whether it's advertising or infotainment, you must be aware of the audience, their habits, respectful of their time and attention span, and more important — not play guesswork on the creative themes. The out-of-home customer now controls access, awareness, interactivity, and transaction to all forms of media. We get it, and the proof lies in both our work and the success of our networks."