Retail

H&M debuts retail hologram concept

Provided by Proto.

January 25, 2023

H&M has installed a Proto hologram display in its location in the Williamsburg neighborhood of Brooklyn, New York, as part of the H&M Move concept, which combines a brick and mortar retail experience with a promotional campaign for H&M Move (an athletic clothing line), along with dance and exercise classes (featuring active class providers like Grind House and Good Move).

The Proto Epic hologram display has been installed in the front window of the store and offers life size, 4K UHD holograms of instructors wearing the Move athletic clothing line in a campaign set to run until February 19.

An Instagram video of the installation is available below.