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Hivestack, The Trade Desk partner to spread DOOH opportunities

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July 27, 2021

Hivestack, a programmatic DOOH advertising company, has partnered with The Trade Desk, a technology company that helps sell digital advertising, to provide more DOOH opportunities globally, according to a company press release.

The partnership will see The Trade Desk, via its platform Solimar, and Hivestack combine technologies to launch multiple programmatic DOOH, and other cross channel media campaigns. Through its self-service, cloud-based platform, The Trade Desk allows ad buyers to create, manage, and optimize digital advertising campaigns across ad formats and devices.

On the purchasing side, marketers can use Hivestack's Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer trends and audience movement.

"I couldn't be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising," Andreas Soupliotis, Hivestack CEO, said in the release. "We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match."

The first programmatic DOOH campaign between Hivestack and the Trade Desk has started in Canada.

"DOOH is an exciting, fast-growing channel that our clients in every region want to buy programmatically," JoAnna Foyle, SVP of inventory partnerships, said in the release. "This partnership with Hivestack is evidence of the global potential we see for the DOOH channel and allows advertisers to leverage data, measurement and precision in their OOH advertising campaigns."

The partnership will soon hit markets in Singapore and Hong Kong, U.S., Japan, UK, Germany, France, Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China, according to the release.

Headquartered in Ventura, California, The Trade Desk has offices in North America, Europe, and Asia Pacific. Hivestack is headquartered in Montreal, Canada, and has operations in Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara, Mexico.