Content
Hivestack, Stingray launch AOOH campaign in Canada
November 30, 2021
Hivestack, a programmatic DOOH ad tech company, has launched a digital audio out-of-home partnership with Stingray, a music, media, and technology provider, according to a company press release.
The integration of Stingray's streaming media player into Hivestack's supply side technology, including the Ad Server and Supply-side Platform programs, will allow for AOOH inventory to be available programmatically in Canada.
"We are thrilled to be the first in Canada to facilitate audio out of home transactions programmatically, it was a natural fit to combine our technology's precision targeting, ad serving and measurement tools with this emerging channel," Andreas Soupliotis, CEO and founder at Hivestack, said in the release. "Through this groundbreaking partnership we are expanding the definition of digital out of home, adding new formats and opportunities to reach audiences across the country."
Stingray will produce and dynamically insert retail-based digital audio ads across its streaming music network, using the Hivestack Ad Server and COMMB audio-specific measurement. The brand messaging is complementary to the shopping experience, informing consumers of products that they might be interested in while providing advertisers a voice within a retail environment, according to the release.
"Retail-based digital audio advertising can help brands reinforce their omnichannel message when consumers are shopping, literally aisles away from their products. Ryan Fuss, SVP, global media solutions at Stingray, said in the release. "With this new partnership with Hivestack we are now able to activate location-specific digital audio advertising in real time, enhancing the shopping experience by providing contextually relevant experiences for the consumer, and greater targeting abilities for the advertiser."
Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in more than 25 countries. Montreal-based Stingray is a global music, media, and technology company with more than 1,000 employees worldwide.
