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Hivestack, Quotient announce DOOH partnership

Provided by Hivestack.

November 22, 2022

Hivestack, a global DOOH ad technology firm, has announced a partnership with Quotient, according to a press release.

The deal will connect the Hivestack supply side platform with the Quotient demand side platform, which delivers programmatic, location-based DOOH ad buys and metrics.

By partnering with Hivestack, Quotient aims to open its customers to the Hivestack network, with the potential of up to 473 billion impressions available through the partnership.

"We are very excited to partner with Hivestack to help support the great momentum we're seeing in programmatic DOOH," Norm Chait, senior director and OOH practice lead at Quotient, said in the release. "As a supply-agnostic DSP for DOOH, we want to ensure our clients have the ability to activate campaigns via any SSP partner they choose. Hivestack's extensive access to global supply further expands this ability by providing our agency partners and their blue-chip clients with access to data-driven solutions in critical markets outside of the U.S."