Display Technology

Hilite Outdoor intros cartop DOOH network

September 25, 2020

Hilite Outdoor has launched its cartop DOOH network in Toronto, Canada, with more launches planned for Vancouver and Montreal. This network features digital displays atop Uber, Lyft, Amazon Flex, DoorDash, SkipTheDishes and InstaCart vehicles, according to a press release.

Hilite Outdoor has integrated StreetMetrics into its platform to offer third-party impressions calculated from mobile devices in proximity to the signs. The network also offers unlimited A/B testing and ROI measurement tools, such as app downloads, in-store visitation and website traffic, according to the release.

"Hilite Outdoor understands the power that digital brings to out of home ads. Digital out of home is growing at a rapid pace — programmatic delivery through street-level screens in motion makes it even more powerful," Drew Jackson, founder and CEO, StreetMetrics, said in the release. "However, until recently, the measurement tech needed to verify this power was missing. Now, with a purpose-built solution from StreetMetrics, moving digital media companies like Hilite can finally validate the impact of their media."