News

Harris to show new DOOH functionality at ISE 2011

December 5, 2010

Harris has announced that it is exhibiting new digital out-of-home (DOOH) functionality to support a variety of vertical markets at Integrated Systems Europe (ISE) 2011.

The ISE 2011 show is being held in Amsterdam Feb. 1-3 at the RAI Exhibition and Congress Centre.

At the Harris stand, #12B92 in Hall 12, the company will demonstrate how its latest DOOH technology — including new features and enhancements for the Harris InfoCaster digital signage system and Punctuate business management software — can help support the business needs of vertical markets such as stadiums/sports and live venues, retail, transport and corporate, according to the announcement.

"The DOOH market has gained solid momentum this year, with significant interest coming from the markets we are addressing, where we have completed a number of successful projects," Ian Collis, European director of marketing for Harris Broadcast Communications, said in the announcement. "Digital signage is about enhancing the customer experience and maximizing a business' return on investment, and as we move forward, it is important to tailor DOOH solutions to the needs of a specific market."