Display Technology

Halo Digital Signage software attracting home buyers

September 17, 2021

Halo Digital Signage, a digital screen solution provider, hopes to engage potential home buyers with a software product at Borders estate agency business, Hastings Legal and Property, according to a company press release.

Halo digital signage software, which uses a cloud-based content management system for screens, integrates with CRM systems such as Alto to automate real time property updates.

"We (tested) the Halo system with its commercial ultra-bright screens and have found everything exceptionally easy to use," Ron Hastings, a director of Hastings Legal and Property, said in the release. "Being able to display property information from Alto in real time, across specified locations, is a game changer for us. We will save a huge amount of time and print costs because there is no need to constantly update our window card displays."

"We are delighted to work with Hastings. Our Halo screens are ultra-bright — between six and ten times brighter than any domestic screen — and sunlight readable," Mark Evans, founder of Halo, said in the release. "Powered by our very own easy to use software technology, each screen can be left running with scheduled and real time updates attracting and engaging prospective clients 24 hours a day.

"Ron's sales teams are looking to make their windows work harder to connect and engage with an increasingly tech-savvy home buyer. Estate agents are busy people and don't have the time to constantly monitor and manually update window cards, so why not make windows an effective digital marketing asset."

Agents can also remotely control local messaging through a PC or mobile device from anywhere. In addition, agents can schedule and update playlists or employ different screen layouts and templates. Users can create messaging playlists with a drag and drop set-up.

In addition to Hastings Legal and Property, early adopters of the Halo digital signage system include Donald Ross Residential. Halo now has installation capability across the U.K. from bases in Glasgow, London, and Lancashire.

Based in Glasgow and London, Halo's parent company, NomadiX Media, was established in 2012, and specializes in creating technology that connects digital audiences with brands across the world.