Retail

GSTV partners with c-store Casey’s on retail media network initiative

Photo: GSTV/Casey's

October 6, 2025

GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.

GSTV is a national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, Casey's is the third largest convenience store retailers and fifth largest pizza chain in the United States, and operates Casey's Access retail media network.

With rollout beginning this fall, GSTV will provide Casey's Access, with a branded digital video solution across its fuel dispenser media to further enhance their retail media offerings.

The partnership expands Casey's comprehensive, multi-pronged retail media portfolio of options for partner brands to engage and connect with customers to increase sales inside the store.

GSTV is active at more than 29,000 fuel and convenience retailers nationwide. GSTV offers mid-sized and large retailers a fully managed service solution to deploy a unique, branded media experience that reinforces values and messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic, and builds customer loyalty.

"Our retail media journey began in 2023 with the launch of Casey's Access, and we've been strategically expanding our ad inventory ever since," Justin Coaldrake, senior director of omnichannel guest experience and media at Casey's, said in the release. "We're thrilled to partner with GSTV to unlock a powerful and differentiated advertising channel that's unique to our industry. With more than 2,900 locations across 19 states, we offer advertisers unmatched scale and access to unique audiences. By combining this new GSTV partnership with our existing in-store offerings, we'll have over 30,000 digital screens across our ecosystem."