DOOH Advertising
GroundTruth launches DOOH advertising solution
October 21, 2025
GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for programmatic DOOH.
Advertisers can now connect DOOH ad exposure to real-world store visits, according to a press release. GroundTruth now enables advertisers to buy DOOH inventory with the same precise targeting, cross-channel reach, and deterministic visitation attribution already available across mobile, CTV, digital audio, direct mail and desktop.
"Out-of-home has always been a powerful awareness channel, but marketers have struggled to prove the real business results it drives," Rosie O'Meara, CEO of GroundTruth, said in the release. "By bringing our attribution technology and audience targeting to DOOH, we're giving advertisers confidence that their out-of-home campaigns can be tied to real-world outcomes like foot traffic."
GroundTruth's DOOH solution provides a full-funnel view of performance, powered by advanced attribution that captures mobile device IDs within viewing range of a screen when an ad plays and verifies whether those devices later visit a specified store or business location, linking DOOH exposure directly to store visits.
GroundTruth customers now have access to DOOH inventory from publishers like Outfront, Lamar, Captivate and GSTV.
"Advertisers are demanding more accountability from every media channel, and DOOH is no exception," Ari Buchalter, CEO of Place Exchange, said in the release. "By combining Place Exchange's premium inventory with GroundTruth's proven attribution, we're giving brands a clear line of sight from exposure to outcome".
