News

Grocery chain bfresh to rollout Electronic Shelf Labels

October 25, 2016

The small-format grocery chain, bfresh, has partnered with Pricer to deploy electronic shelf labels for its future stores. Pricer, a Swedish-based digital solution company,  provides retail digital solutions, such as ESLs, according to a press release.

"We have learned that shoppers view electronic shelf labels as being 'tech savvy' and environmentally friendly – two things that boost our brand perception. The Pricer ESL system is fast, reliable and intuitive to work with," Michel de Fontaine, vice president of IT for Fresh Formats, the parent company of bfresh. "Pricer has an excellent track record in this market segment and met all our rigorous requirements. Pricer offers additional benefits in the area of 'click & collect' that we plan to explore in the future with label flash."

The grocery chain plans to use this technology to improve its competitive edge in the U.S. market with technology and customer needs, according to Charles Jackson, acting CEO of Pricer.