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Greek telcom revamps storefront with interactive tech

WIND Hellas has opened its first new concept store in Marousi that uses several digitally interactive displays.

October 8, 2014

WIND Hellas, one of the of the largest telecommunication companies in Greece, has opened its first new concept store in Marousi that uses several digitally interactive displays in a bid to reduce paper, eliminate pushy face-to-face sales and ultimately enhance the experience for the shopper, according to a press release.

WIND partnered with Acquire Digital to develop advanced digital point of sale systems that assist with the sales of handsets, mobile phone plans and broadband, according to the announcement

Mr. Kostas Tsaganos, WIND Chief Commercial Officer, at the launch said, "With the launch of our new stores we reintroduce WIND into the Greek retail market. We have completely changed the customer experience by creating a store that is digital, innovative, unique in the Greek market, and at the same time, is human-centric and friendly. Our investment will boost the market and at the same time will provide the Greek customer with a retail experience of international level." 

WIND said in the announcement the store boasts a large touch screen POS wall, which allows customers to browse handsets and tariffs; and an innovative Top 5 table top which displays physical mobile handsets in the more traditional fashion but plays engaging videos when handsets are picked up by customers. 

Neil Farr, Managing Director at Acquire Digital said, "One of the major challenges for the team was primarily understanding the vast array of tariffs available in Greece. We had to find a way of presenting these in a simpler format while providing customers with the ability to discover the best options and deals for them."

The POS wall is powered by the advance Acquire software engine and underwent further development to create a unique solution designed for the project, according to the annnouncement. The end-user interface, comprising of an easy-to-up-date database was also specifically designed by the Acquire team to enable shop staff to make easy and instant changes to data displayed on the digital screens.

WIND will continue to work collaboratively with Acquire Digital to roll out the concept store across the country by the end of 2015.