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'Greatest outdoor show on Earth' deploys LED digital signs

The home venue for the Calgary Stampede, billed as "the largest rodeo in the world" and the "greatest outdoor show on Earth," has deployed 144-square-foot digital signage displays, according to an announcement from LED sign manufacturer NanoLumens.

May 19, 2015

The Calgary Stampede, an annual event held since 1923 that draws approximately 1.2 million visitors to the largest city in Canada's Alberta province, is billed as "the largest rodeo in the world" and the "greatest outdoor show on Earth" — and its home venue has deployed 144-square-foot digital signage displays, according to an announcement from LED sign manufacturer NanoLumens.

The 10-day event held every July in the venue known as the Calgary Exhibition and Stampede Center features parades, stage shows, concerts, agricultural competitions and specialty events such as chuck-wagon racing, as well as typical rodeo events such as calf roping and bull riding. 

This year, the Calgary Stampede also will feature two NanoLumens NanoSlim 6mm 16-foot-by-9-foot HD LED display platforms, meant to ensure grandstand crowds in the Agrium Western Center venue of theStampede won't miss a moment of the show.

The portable NanoSlim displays will be moved to various locations within the venue, depending on the type of events taking place any given day or night. Suspended from a beam above the ground, the NanoSlim will portray live video, graphics and programmed information. The same screens will be used throughout the rest of the year, supporting conventions, expos and other events at the Calgary Exhibition and Stampede Center.

"We did a lot of research for LED displays, because the Calgary Stampede has very specific needs that have to be addressed," said Mark Muench, events services manager for the Calgary Stampede. "I looked around and saw that NanoLumens displays were in a lot of the same kinds of major venues as the Calgary Stampede, such as Cleveland's International Exposition Center. Also, weight was a crucial consideration for us, because the displays would have to be hung in multiple locations in the venue. The NanoLumens solutions were less than 500 pounds per rigging point, which was the lightest weight of any display available. So these screens were easy to hang and to move, offered excellent brightness and were extremely cost effective. That made NanoLumens an easy choice."

While the Calgary Stampede is still several months away, the two new NanoLumens displays are already getting a workout at convention and expo events taking place at the Calgary Exhibition and Stampede Center, the announcement said.