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Grand Hyatt New York engages guests with digital signage powered by Omnivex

July 21, 2009

The Grand Hyatt Hotel of New York has implemented a digital signage network running on Omnivex digital signage software, which is integrated into the hotel's existing scheduling system, Daylight.

The hotel wanted to help enhance the guest experience and also help them navigate the complex floor plan more easily.

On the redesigned Conference Level, four 40-inch LCDs are in front of the glass that overlooks the main floor. The screens are used to direct guests to meetings, provide floor plan maps, and provide information on restaurants. Outside each meeting room, 15-inch widescreen LCD panels provide automatically updated schedules throughout the day.

Displays on the Executive Suite Level provide listings of events, directions and elevator information. Large-format LCDs stand vertically in high-traffic areas facing elevator banks and present welcome messages, schedules, navigation, real-time news and weather, and hotel branding.

"The guest experience is our top priority and the digital signage system puts Grand Hyatt NY a notch above competing luxury hotels," says Thomas Beatty, senior director of convention services for Hyatt's eastern region. "This technology helps our facilities stand out as exceptional."

Omnivex software also manages details of upcoming meetings and events taking place on the hotel's in-room cable television system.

"The next step is to extend the digital signage network to the Ballroom Level, which is currently under renovation," says David Alter, director of engineering and project management for AVT Communiqué, which oversees the system. "Omnivex gives us the capability to stretch functionality in new ways and provide great value to guests at the hotel."

AVT manages the system from its Chicago office, while administrative staff at the Grand Hyatt NY can also post messages and make changes to the content as needed.

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