GoGo Cast hires new vp of sales & marketing

Digital out-of-home (DOOH) media network company GoGo Cast Inc. announced today that it has hired John Bordeleau as vice president of sales and marketing.

Bordeleau, who the company release calls a nationally recognized digital media sales expert, comes to GoGo Cast with more than 30 years of broad media sales experience in newspaper, radio, cable and broadcast television sales industries. Previously, Bordeleau was previously divisional vice president for Comcast Spotlight, the advertising sales unit of Comcast Corp.

"As GoGo Cast's business broadens locally we realize we needed an operational leader who intimately knows the GoGo Cast's business model and product architecture," said David Paolo, president and CEO of Cranston, R.I.-based GoGo Cast. "With John's proven track record of successfully building multiproduct local, regional and national digital media sales organizations and GoGo Cast's already seasoned executive team, we look forward to bringing our unique communications opportunity to more of New England businesses."