News

GM opens interactive exhibit at Epcot

January 9, 2007

DETROIT — General Motors has opened its "Fuel For Thought" display at Walt Disney World Resort's Epcot theme park near Orlando, Florida. The exhibit features interactive components to provide information about advanced automotive technology and the road to a greener future.

"Epcot is an amazing imaginative theme park," said Betsy Lazar, executive director of advertising and media operations for General Motors. "With the addition of ‘Fuel For Thought,' visitors will now have an opportunity to explore innovative aspects and applications of automotive technology through a fun-filled experience."

"Fuel For Thought" is comprised of interactive kiosks and games, a special floor projection, plasma wall elements, bright graphics and messaging, vehicle displays with information conveyed through lighting and video, and live narrated presentations.

The walk through "Fuel For Thought" begins down a pathway designed with brilliant graphics and a plasma wall with an expansive photo of a cornfield. As visitors pass by, they will see the cornstalks parting in a wavelike fashion. The opposite wall is dotted with porthole-like windows that provide an introduction to different GM environmental activities throughout the world.

The yellow pathway leads up to the exhibit's open bi-level space filled with a variety of activities to enjoy.

Five touchscreen games are stationed in the backside of the porthole-like windows, including a trivia game about hybrid technology, a Stalk Car racing game, and a memory game where one matches the photos from a fuel cell marathon. Three free-standing kiosks have numerous buttons, dials, video screens, lighting effects, factoids and more for interactive learning about fuel cells, hybrids and E85.